Dottid Q&A: CTO Senecca Miller Discusses Mobile

Q: Introduce yourself and your role at Dottid.

SN: I am Senecca Miller, CTO for Dottid which means that I am responsible for the technical direction and all things technology related to the organization.

Q: Why a mobile app?

SN: We created a mobile app really to bring flexibility and power back to end-users. So much of our day-to-day and previously was built on relationships and networking and communication, and often the information that we needed was siloed back in the office or back at our work stations. So, for us, we decided it was a great idea to create a mobile app to bring that information and power and visibility to a device you carry daily with you, which will ultimately help you transact better deals and cultivate relationships better so it made sense for extending commercial real estate as a whole.

Q: How does mobile help brokers?

SN: I would actually say that it helps brokers as it does in any other industry. Again, if I’m a broker and I need quick access to information, quick access to my properties, or what deals I’m working on or the whole nine — if you think about it we have these devices with us, these mini-computers with us every single day. So the ability to pull out your phone and see where the deal stands, or see what opportunities you have, or how you can better engage customers right there with the tool that’s always on you. It just makes perfect sense.

Q: How will mobile benefit owners?

SN: I think mobile benefits owners in the same way it benefits everyone else in the process. I mean the real key to mobile is about getting access to the information to transact the deal. For owners, that’s being able to seek real-time where the properties are, or what the pipeline looks like for a particular deal — which basically gives them the ability to make better decisions about the assets that they own.

Q: What differentiates Dottid Mobile?

SN: That’s a good question. What differentiates Dottid from other mobile applications? I think it will really come down to the fact of how we thought about one-handed operations. The goal really for our mobile platform was to allow people to go about their day and transact really well with one-handed operations. We didn’t want something that was going to be clunky or just a whole lot of engagement. You should be able to pull out your phone, add an inquiry, look at a deal, look at your dashboard and that should be a really quick feature, and then move back to your day-to-day tasks. I think the main difference is our focus on one-handed operations.

Q: How does mobile empower a remote workforce culture in a post-covid CRE industry?

SN: I think mobile empowers a remote workforce culture via the same way that again many mobile tools do now. I think the main benefit is as we strive to have this kind of connected nature to people, but also we’re factoring that we need to be separate, mobile gives us access to that information, access to still communicating with people as if you’re right there with them and have accountability on where you stand on the platform. So, from the perspective of promoting remote culture, used to there was a time where you thought in order for a deal to be done you had to be down the hallway from someone, you have to walk down, you have to see where they are. What we’ve basically tried to do with mobile is bring that office workplace into the application and provide that same accountability and visibility in your hand-held device.

Check out the video interview HERE.

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