Dogwood Grows Portfolio by 2.5x Through Dottid's Innovative Leasing Platform
Adopting new software can make or break any early-stage venture. For many young companies, legacy platforms can be too cumbersome, expensive, and hard to customize to fit specific needs. In 2014, Dallas-based brokerage company, Dogwood Commercial, ran into this do-or-die pain point.
“When we started our firm, now Dogwood Commercial, in 2014, VTS was not in the budget,” DW Senior Vice President, Travis Moore, explains.
So, Dogwood Commercial began using Excel spreadsheets to keep track of deals and new tenant inquiries. Cost-effective in terms of the bottom line? Maybe. Cost-effective in terms of hours invested, headaches involved, organization, and longevity? Not at all.
Insert Dottid. When Dottid launched in market in January 2020, the SaaS platform caught Dogwood’s eye. And, not a moment too soon. With six years of growth under their belt, Dogwood could not afford to stick to Excel sheets. The money was there - so why pick Dottid over VTS? Why choose a brand new product over the tenured VTS name?
Cost effective, superior customer service, and zero complacency.
Dottid provides a quality product - and actively listens to customers and market trends to consistently improve this product. Committed to making the lives and work of CRE brokers, managers, and property owners easier and more efficient, Dottid utilizes its clients’ feedback for monthly product rollouts and updates. This helps strengthen the core product - which not only equips clients to better reach their goals and helps to close deals faster, but also fosters mutual respect between parties involved.
“Back from the beginning, there was an immediate level of trust and understanding to support each other,” Moore says. “There was an intentional implementation of the thoughts and ideas we had - and, we are now able to evaluate deal metrics and the economics of the deal. There is an overall simplicity of the Dottid platform, and the customer experience with the team is unmatched. Every experience we’ve had with the Dottid team has been incredible.”
“Dottid is the first thing our brokers open in the morning and the last thing they look at, at night,” said DW Director of Operations, Joe Zylka. “The Dogwood team lives in Dottid. Brokers want to make deals and Dottid saves them time so they can. In just 18 months, Dottid has increased our efficiency and enabled us to grow our portfolio by 2.5x while still continuing our high level of service without the need for additional personnel.”
From the start, Dogwood experienced a level of service from Dottid that made the team feel valued. This was no accident - it was deliberate and intentional. Today, this relationship-driven approach remains at the heart of Dottid’s purpose and philosophy.
“In order to deliver on our vision to be the operating platform for commercial real estate owners, globally, we must actively embrace humility and avoid complacency,” Dottid Founder and CEO, Kyle Waldrep, notes. “Maintaining and cultivating strong relationships with our clients is critical to do this.”
“There’s no reason at this point for any brokerage firm to not use Dottid,” Moore says. “Dottid truly does create a much more efficient process of tracking workflow. We’re able to organize everything in one place, with overall visibility and accountability. The quick aerial snapshot of everything in one location is paramount - and, with Dottid, we’re able to perform efficiently in the fast-paced Dallas environment.”
At Dottid, it’s not about the dollar sign or even the data visualization. It’s about leveraging digital technology and integrations to empower users to work smarter - not harder. Dottid aims to provide greater accessibility and ease of use to customers through its ever-improving product. Simultaneously, Dottid’s people want to be transparent and easy to work with outside of the platform, itself, as a team.
“There’s a true level of customization that can be achieved within Dottid,” Moore concludes. “It’s a Dallas company that’s growing and developing a lot of great talent. It’s a company I want to associate myself with. We’re thankful for our partnership with Dottid and we are really starting to see value in the Dottid name and network.”
As the Dottid team grows, so does the level of personal service and two-way communication with customers. Our clients are not numbers on a financial report, they are valuable, they matter, and what they have to say is important. We want our clients to live and work in Dottid - and enjoy doing so. Our purpose is to make the Dottid platform as great as it can be, so that our customers’ work in CRE is as successful and painless as possible. We’re here for our customers - and we will never stop.